Web Analytics An Hour a Day

Brand:
Average Rating	68 reviews

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. more info

Search Engine Optimization How to Manage SEO Projects

Brand:
Average Rating	3 reviews

This book explains how search engines operate and the ways that can help increase the ranking of search engine results. You will learn the fundamentals of how search engines create indexes that are used to rank web pages and how they value inbound links, content relevance and metadata valuation. You will learn why inbound links from popular web sites are important and ways to get links from these sites. Learn how search engines may reduce value or penalize for attempting to trick them using link farms, hidden keywords and redundant content. How to find and select the right keywords is described along with the importance of placing them in key positions such as in the title, headings and close to the top of the content area. Included are design tips to help make your web site and pages search engine friendly. Discover how content is becoming more important to search engines and how to find or create content that the search engines like. Explained are various ways that can be used to measure the success and economic performance of your SEO projects. more info

No Business Like EBusiness The Spectacularly Simple Secrets

Brand:
Average Rating	16 reviews

Here are the questions you need to answer, to be able to create a web site and make money from it:

1. What to sell (products, services, advertisements or a brand)?

2. How to sell (web design, copy writing, technology, getting paid online)?

3. How to get visitors to your web site (generating traffic: free and paid)?

4. How to get them to buy your stuff (conversion: creating something remarkable, pre-selling, branding, trust building, give-aways)?

5. How to keep them and their friends coming back for more (upselling, cross-selling, affiliate program, joint ventures, self-sustaining lead generation)?

Master these 5 areas, one item at a time, and you are golden.

But the real secrets lie in knowing not just what to do, but more importantly, how to do it.

The web is full of information, but the problem is, the web is full of information! No, that was not a misprint – half of what is in this book is probably out there somewhere on the web, distributed among millions of pages. The problem is that the good information is hiding out there along with the bad information, and there is no easy way to find it.

All of that information is of absolutely no use unless someone collects it, reviews it, filters it and validates it. Yes, that last part – validating it – is the most important one. It is so easy to publish your thoughts online, that it has become almost impossible to cut through the clutter and get to the good stuff.

For instance, if you did a Yahoo! or Google search on Yahoo SEO or Google SEO, you will get millions of web pages that supposedly have information about optimizing your web site for Yahoo! or Google. That information is buried within thousands of blog posts, forum postings, newsletters, reports, and niche sites.

If it is all sitting out there for free, then why is it that there people pay Yahoo a one time fee $299, and an ongoing yearly fee of $299 (forever) to get their web site listed in Yahoo’s index (on top of that, if you stop paying them, and they will remove your site from their database)? And then there are others who pay hundreds, if not thousands, to Search Engine Optimization (SEO) companies or to buy high-priced commercial tools, in order to get top rankings on Google.

Are these people crazy to pay so much money to others to get their sites ranked on these search engines, when all of that information is available for free? Or are they just too lazy to do it themselves?

The truth is they are neither crazy, nor lazy. The problem is one of validation.

There is no practical way of finding out whether all that information available for free is any good at all, unless someone puts them all together in context, in a meaningful, consumable way – someone who can be trusted as a source, someone who is an authority on the subject, and someone who has done it all themselves – someone like yours truly.

In this book, you will learn spectacularly simple and completely free ways to get a spanking new web site (with absolutely no PageRank, no incoming links, no visitors) not just listed on Yahoo! and Google within days, but also get a top ranking on both these search engines (along with the rest) without spending a single dime on SEO, without exchanging a single link, without building a single list, without sending out a single email, without buying a single piece of software that promises top rankings.

In fact, you will learn how to use the very same techniques to get not one, not two, but three top Google listings for the same web site, without using even one black-hat or gray-hat technique.

Just the two chapters on Traffic Generation and Link Popularity alone will be worth 10 times the price of this book. But I’ll let you be the judge.

more info

The Findability Formula The Easy NonTechnical Approach to

Brand:
Average Rating	18 reviews

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers.

Readers’ Benefits from The Findability Formula:
* A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix.
* The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer.
* Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies.
* A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine findability.
* Maximizes the reader’s investment. The reader won’t waste money by needlessly paying for clicks from customers who have no intention of buying. The investment in this book will be repaid thousands of times over.
* Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies more info

The Truth About Search Engine Optimization

Brand:
Average Rating	18 reviews

“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.”

Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board

 

In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn’t deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you’re running, or what your goals are.

 

You will learn how to set realistic goals for search optimization… attract qualified traffic, not just any site visitors… incorporate search engine optimization into both new sites and redesigns… write for users… implement search-friendly content management… avoid problems with rich content technologies such as Flash and AJAX… create metatags that actually work… use public relations, blogging, and other techniques to drive traffic… budget and manage search optimization projects… and much more. 

 

This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including

 

• The truth about page rankings
• The truth about best SEO practices and SEO no-no’s
• The truth about link love, keywords, and tags

 Introduction     vii

Foreword by Fredrick Marckini     ix

 

Part I: The Basics of Search

Truth 1: Getting noticed by spiders, robots, and crawlers     1

Truth 2: Learn to do the Google dance     5

Truth 3: It’s not about traffic–it’s about qualified traffic     9

Truth 4: Your reputation is on the line     13

Part II: The Truth About Being Site-Specific

Truth 5: SEO is an ongoing project, not set-it-and-forget-it     17

Truth 6: SEO is not an afterthought     21

Truth 7: SEO results aren’t immediate or lasting     25

Truth 8: You don’t have a homepage anymore     29

Truth 9: Think like a publisher, even if you’re not     33

Truth 10: Site and page design count     37

Truth 11: Write for users and search engines will follow     41

Truth 12: Keywords are key     45

Truth 13: Use analytics and keyword research tools     49

Truth 14: Site stats share the bad news, too     53

Truth 15: Think twice about hot new technologies     57

Truth 16: Content management systems matter–a lot     67

Part III: Tag, You’re It!

Truth 17: What’s in a title? Everything…     65

Truth 18: The relative importance of meta tags     71

Truth 19: Tag images, audio, video, and other media     75

Part IV: The Truth About Links

Truth 20: Some links are more equal than others     79

Truth 21: Building links through online directories     83

Truth 22: Using SEO PR as a link strategy     87

Truth 23: The jury is out on paid links     91

Truth 24: Share and share alike: Reciprocal linking     95

Truth 25: Ads are links, too     99

Truth 26: Build your site in a good neighborhood     103

Truth 27: Blogs are a terrific link strategy     107

Truth 28: Putting the kibosh on link love with nofollow links     111

Part V: You Call That a Search Engine?

Truth 29: Search is going vertical     115

Truth 30: Everyone is local somewhere     119

Truth 31: Get listed to get vertical     125

Truth 32: Optimize off-site searches     129

Truth 33: Universal search and personalized search     133

Part VI: Get a Social Life

Truth 34: Blogs are built for SEO     137

Truth 35: RSS feeds feed SEO efforts     141

Truth 36: Users will create content for you     145

Truth 37: Tag images, video, links, and other media     149

Part VII: Search Ranking

Truth 38: Being #1 ain’t what it used to be     153

Truth 39: Don’t live and die by PageRank     157

Truth 40: Wag the long tail     161

Part VIII: The Truth About SEO Management

Truth 41: In-house or outsource?     165

Truth 42: Hiring a great search professional     169

Truth 43: Great SEOs sweat the small stuff     173

Part IX: Don’t Be Evil

Truth 44: Beware blackhat SEO     177

Truth 45: Search engines frown on keyword stuffing and spam     181

Truth 46: Don’t cultivate link farms     185

Truth 47: It’s very difficult to get unbanned     189

Truth 48: Moving to a new domain is stressful     193

Part X: Going Beyond

Truth 49: Global SEO     197

Truth 50: Mobile SEO is more important than ever     201

Truth 51: Sometimes you don’t want to be found     205

About the Author     208

 

Note: Appendix A is available for free and located online at www.informit.com/title/9780321534071.

 

more info

Always Be Testing The Complete Guide to Google

Brand:
Average Rating	12 reviews

Stop guessing, start testing, and enjoy greater success with your website.

If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you:

• Develop a testing framework to meet your goals and objectives
• Improve your website and move more of your customers to action
• Select and categorize your products and services with a customer-centric view
• Optimize your landing pages and create copy that sells
• Choose the best test for a given application
• Reap the fullest benefits from your testing experience
• Increase conversions with over 250 testing ideas
• Save $25 on Google AdWords with coupon included in the book

Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line. more info

Joomla 1.5 SEO

Brand:
Average Rating	0 reviews

Improve the search engine friendliness of your web site

• Improve the rankings of your Joomla! site in the search engine result pages such as Google, Yahoo, and Bing
• Improve your web site SEO performance by gaining and producing incoming links to your web site
• Market and measure the success of your blog by applying SEO
• Integrate analytics and paid advertising into your Joomla! blog

In Detail

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn’t you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO.

Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book.

Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site.

Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings.

In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs.
In the end, you will have a web site that is ready to outperform your competitors and a manual to refer to for improving every step you take.

What you will learn from this book?

• Set up your SEO and Keyword strategy
• Develop and implement a plan to improve the ranking of your web site
• Organize your content in a search engine-friendly and user-friendly way
• Get more SEO improvement possibilities with an SEF patch
• Impress the search engines and your visitors by writing titles and articles
• Set up a Joomla! blog and run its RSS feed using Google’s FeedBurner service
• Install and use sh404SEF, an SEF component to improve your URLs
• Pick a good SEO template for speed and SEO techniques
• Speed up your site with better images and cache settings
• Monitor visitors and keep a track of the visits to your site using Statcounter stats and Google Analytics

Approach

This is a practical, hands-on book that will lead you through the process of search engine optimization of your Joomla!-based web site. It provides clear instructions and detailed screenshots, so you can see exactly what to do at each step in the SEO process.
Once you have finished reading the book and gone through the detailed plans from each chapter, you will have the knowledge to improve the rankings and visitor numbers of almost any Joomla!-based web site.

Who this book is written for?

This book is written for anyone using Joomla! ranging from owners of business sites to web site developers and personal web site owners. Any Joomla! web site owner who wants to sell products or services, or send out a message to the world will find that getting better rankings in the search engines will help them reach their goal.

Some prior knowledge of Joomla! is expected but no prior knowledge of search engine optimization is needed for this book. The reader will get a deeper level of knowledge on how to make their web site rank better and attract more visitors to their site.

more info

Marketing Is A Contact Sport Make Contact Through

Brand:
Average Rating	2 reviews

Blogs & Social Marketing are key In tough Economic times like now, It’s even more important to save money with Do-it-your-self SEO, use blogging and Social networking for Internet Marketing. Blogs are at the heart of Internet Marketing, and they can help you promote your business. You will learn the secrets of Blogs, SEO (Search Engine Optimization), Search Marketing, and Social Marketing to grow you business. The book brings in strategies to help win friends and influence people, a key trait in the world of Social and Business networking. It shows new paradigm of Internet marketing, and easy to use SEO, how to write blogs, and join social networks to promote your business. There are many topics on Blogs and how to write compelling content to increase your internet marketing effectiveness, so that the Search Engines find your blogs through the method of SEO. This book could quite possibly be the best investment you make in marketing your business, especially Internet Marketing. more info

Professional Search Engine Optimization with PHP A Developer’s

Brand:
Average Rating	19 reviews

Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.

The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard. more info

Landing Page Optimization For Dummies For Dummies Computer/Tech

Brand:
Average Rating	0 reviews

Turn landing pages into profits with the right tools

Successful landing pages don’t happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it’s crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you how to cover all the bases-from the visual layout, to using language effectively, to linking strategies, and more. The book is packed with practical tips and techniques, it also identifies common mistakes and pitfalls you should avoid. The book features a valuable $50 coupon off the price of a site diagnosis and webinars on the author’s website.

• Discover the power of language and how to use it as a call to action
• Start predicting customer browsing behavior
• Diagnose current problems with your landing page
• Create a unified marketing message between the search engine result and landing page
• Examine common optimization approaches
• Master specific tools for tracking results and follow strict maintenance procedures

If you want to make your landing page more appealing, this book provides clear, hands-on explanations and information that you can put to use immediately. more info

Next Page »