PayPerClick Search Engine Marketing Handbook Low Cost Strategies
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You’ve got products. You’ve got a website. You’re ready to do business online. Now, how do you attract new customers?
You may have heard stories about companies putting their business in front of 80%+ of Internet users in as little as 24 hours. You may already know of your competitors that appear on all of the major search engines. And you want to get in on it, but aren’t sure where to begin?
You’ll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-per-Click works to why it is so extraordinarily effective, as well as offer detailed information on how to design a successful campaign, how to test concepts, determine what works, and fine-tune your campaigns to maximize the Return on Investment (ROI). It also delves into more advanced topics affecting advertisers today, including contextual advertising (getting your website listed on thousands of websites without paying a penny), localized search (targeting a specific local area through search engines), and click fraud (how to protect yourself against it).
The book offers detailed reviews on over 20+ major search engines, including tips and advice on how to get the most out of each one. You also get unbiased reviews of the top Pay Per Click tools and three appendices including an extensive Pay Per Click Glossary and Recommended Resources to help your business grow. Finally, the book offers tips, techniques, and ideas contributed by 14 top experts in the industry on how you can improve your search engine advertising efforts.
As a bonus, you receive over $125 worth of credits on major PPC search engines, including Yahoo!, FindWhat, Search123, Findology, SearchFeed, Kanoodle, Enhance Interactive, Mamma, Verizon SuperPages, and many others to get you started. more info
FANTASTIC BOOK MADE A RADICAL DIFFERENCE
Rating:5 out of 5 stars
This was one of the few books I’ve read that I can say clearly increased my income and saved my company a LOT of money that we had been wasting without realizing it.
Once I read this book I realized I had been using pay-per-clicks with a blindfold on. It was a clear and easy to follow book, with excellent advice. I totally changed my pay-per-click strategies after reading it, and did far better. For example, after reading the book I realized that using content pay-per-click advertising was a complete waste of money for our particular business. When we stopped it, we had a lot more money available for search advertising, and we had an increase in business.
I highly recommend this book to anyone who uses pay-per-click services. In fact I’d say that this is a “must have” for anyone using pay-per-click.
Not recommended
Rating:2 out of 5 stars
The book covers the basics and has some other random information. It covers the Match Types(the most relevant stuff when it comes to adwords)in the passing.
You will be better off reading the google knowledgebase at http://adwords.google.com/support/bin/answer.py?hl=en&answer=6100
The “Dummies for Adwords” is a much better book than this and covers the topic in greater detail. I would definitely recommend that book over this one. (stay away from the Perry Marshall book as well. That’s quite similar.)
Ideally a PPC book should cover various PPC strategies and case studies, so users have a clear idea on what’s happening in industry and what works and what doesn’t.
Disappointing
Rating:1 out of 5 stars
A shallow treatment of a complex subject. I didn’t find anything in this book that isn’t explained in Google’s help pages. Furthermore, the format of the book (it looks self-printed, by an amateur) was a real turn off for me.
Very disappointing, and if you act quick, you can buy my (lightly used) copy on Amazon.
Very useful and helpful book
Rating:5 out of 5 stars
It helps me to build PPC knowledge and help me start with PPC at work.
Very useful book
Get Good Information With this Book
Rating:4 out of 5 stars
This is another great resource that helped me deal with a very bad SEO outsourcing project with new inexperienced webmasters. Thank god I found Synapse communications and this fine book. Synapse India also known as Synapse Communications did a fine job on my websites. The Pay Per Click Search Engine Marketing Handbook is an absolutely amazing book and it truly deserves the name of “PPC Bible”. Read this book and find a good company to handle PPC and SEO like Synapse India or synapse communications.