Scientific Search Engine Marketing Strategies For Maximizing Your
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Scientific Search Engine Marketing presents rational, scientific strategies for managing pay per click campaigns. It is based around two principle ideas: that split-testing is the only way to determine the most effective keywords, ads and web page copy; and that you should focus your pay per click budget on those keywords that generate the most profit per click or the lowest cost per conversion. This book shows the techniques that professional search engine marketers use to pick the best keywords and allocate budget accordingly. more info
easy read for non-tech people
Rating:5 out of 5 stars
This is one of the best resources I’ve found for Search Marketing. It’s easy to understand so you don’t have to be web-savvy to really dig in and start getting results. It provides realistic ways of managing search campaigns that are fact-based and not just the typical hot air theories.
Finally a pay per click book with strategies that work
Rating:5 out of 5 stars
Jerry has written numerous publications on internet / search engine marketing, but this is his best piece yet. There’s no fluff “get rich quick” scams, just practical, solid information on effectively managing your pay per click campaigns. Utilizing his recommendations have already increased my campaign performance!