Local Online Advertising For Dummies For Dummies Computer/Tech

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Kick your local online advertising into high gear with this friendly, timely guide!

Go beyond the phonebook’s Yellow Pages and bring your business into the modern world by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising.

• Online advertising market is estimated to grow to $10-$19 billion by 2011, and you’ll want your business to be part of this huge shift
• Explores how to research your audience, set goals, and build a plan
• Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing
• Examines blogs, chat rooms, video, and other ways to win customers

Don’t miss the free offer from Yodle that comes with this practical guide! more info

Web Marketing For Dummies For Dummies Computer/Tech

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By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success.

In this book you’ll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success. You’ll also discover how to:

• Craft an online marketing plan, set site goals, and define your market
• Uncover what makes an effective online storefront and what your site must offer to encourage shoppers
• Use e-mail marketing effectively and spread the word via e-newsletters
• Safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies
• Entice customers with video blogs, Webcasts and podcasts, or widgets and gadgets on your site
• Track site activity with Web analytics, interpret sales statistics, and determine where problems originate
• Take advantage of search engines where you can submit your site for free
• Encourage visitors to come back and find subscribers for your online newsletter

Utilizing the right online marketing strategies can dramatically boost the success of your Web site and build your business. Web Marketing For Dummies, 2nd Edition makes it easy! more info

Landing Page Optimization For Dummies For Dummies Computer/Tech

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Turn landing pages into profits with the right tools

Successful landing pages don’t happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it’s crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you how to cover all the bases-from the visual layout, to using language effectively, to linking strategies, and more. The book is packed with practical tips and techniques, it also identifies common mistakes and pitfalls you should avoid. The book features a valuable $50 coupon off the price of a site diagnosis and webinars on the author’s website.

• Discover the power of language and how to use it as a call to action
• Start predicting customer browsing behavior
• Diagnose current problems with your landing page
• Create a unified marketing message between the search engine result and landing page
• Examine common optimization approaches
• Master specific tools for tracking results and follow strict maintenance procedures

If you want to make your landing page more appealing, this book provides clear, hands-on explanations and information that you can put to use immediately. more info

Search Engine Optimization For Dummies For Dummies Computer/Tech

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Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.

This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to:

• Plan a search engine strategy
• Build pages that offer visibility
• Make your site rank high with the most important search engines
• Avoid things that search engines don’t like (and tricks that might actually get your site penalized)
• Use Google universal search, image search optimization, XML sitemaps, and more
• Choose the right keywords
• Track and measure your results
• Increase your exposure with shopping directories and retailers
• Boost your position with popular links and social networking sites
• Use pay-per-click in ways that get the most bang for your advertising buck

Search Engine Optimization For Dummies, 3^rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again! more info