Redefining Search Engine Optimization – Prefer Pay For Performance SEO Over SEO Packages

There are a lot of business owners who opt for search engine optimization in hope to benefit through this online marketing channel. Most of them sign up with companies offering them fixed SEO packages which is great however it is probably the biggest mistake they are making.

Research has shown that in most SEO campaigns you are overpaying because at least for the first few months there is hardly any traffic. Then once you start receiving traffic its like drops of water. Its only after a period of 6-8 months that you start receiving substantial traffic. But soon you find out that the traffic is more of auto bots and junk which is useless. Assuming that you are on a USD 500 per month campaign which seems to be a basic one offered, you have already wasted USD 4000 to generate around 10-15 odd sales. Is it worth it?

It is high time you rose above the SEO packages that are supposed to be created as link building campaigns and not concentrated on results. On the contrary how would you feel if you were offered an option where you would only have to pay for performance.

Yes, pay for performance SEO is the next thing in the online marketing world. There are various parameters on which this can be decided but that will at least give you the satisfaction that you are paying only for the work done. If the SEO company can deliver 100 people to your site great, it means that you can at least expect some leads which you can be satisfied to pay for. In order to avoid frauds you can always have a Google analytics set up.

The various valid pay per performance SEO parameters can be as follows:

1. You can opt to pay for rise in SE rankings. Your provider can give you benchmarks and project goals and as and when the ranks are achieved you can pay the pre-decided amount, this might not be possible for all keywords as some of them are just too competitive. You cannot expect the provider to wait for a year before you finally pay them.

2. You can decide to opt for pay for performance SEO for traffic. In this arrangement you can assign a payment for the amount of visits to your site. Also assume that there will be around 10% visits that will be more or less junk and the rest can be taken into account. You can calculate an amount and pay accordingly.

3. Alexa rank or the number of links can be other parameters as well.

Now, the issue that most SEO providers face here is the non payment by clients after the month is over hence there can be minimal deposits that you would have to pay but that is still better than what you might end up with a SEO package deal. Also since white hat SEO cannot generate results in the first month there can be a minimal set up fee of something like USD 100-150 that a provider might charge. This means that including a deposit you can expect an expense of around USD 400 for the first month but after that you are absolutely safe.

Also all professional companies want to maintain their reputation so you can be sure that your deposit will be safe as well.

Zen Cart Optimization, 2010: SEO Techniques and Performance Optimization

Product Description
Running a store is hard work. You need to get the store built, enter your products, test the site for security, find potential customers, entice them to purchase, and fulfill their orders. This book aims to make your task a little bit easier and hopefully even show you some great techniques that will help make the Internet work for you. These techniques are applicable to all stores built with Zen Cart whether you are a new e-tailer just starting out, a traditional s… More >>

Zen Cart Optimization, 2010: SEO Techniques and Performance Optimization

Designing online auctions with past performance information An

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This digital document is a journal article from Decision Support Systems, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
We investigate the value of past performance information in the context of keyword advertising auctions, where advertisers differ both in valuation-per-click and in the numbers of clicks they can generate (their performance). We focus on weighted unit-price-contract (UPC) auctions, in which bidders bid unit prices and pay accordingly if they win, and their bids are weighted by factors based on their own past performance. We characterize the efficient and the revenue-maximizing weighting factors and apply our framework to study Yahoo!’s and Google’s auction designs, each of which can be viewed as a special case of weighted UPC auctions. more info