Custom Surveys Within Your Budget: Maximizing Profits Through Effective Online Research Design
December 8, 2011 by admin
Filed under Survey Tips
Custom Surveys Within Your Budget: Maximizing Profits Through Effective Online Research Design
|
 List Price: $9.99 Sale Price: Too low to display. Availability: unspecified 
|
Product Description
Researchers and marketers who use this book will find many different benefits. A marketer may ask how to properly display a scale on a screen. Others will ask about the technology survey engines being used today. Professional researchers might be challenged by the impact of using colors in scales in different countries. Most readers will benefit by searching for a specific research topic to address the matter at hand. A critical feature is an evaluation of the various survey tools available in the market.
Custom Surveys acts as a comprehensive guide to cost effectively managing a survey and covers everything from the evaluation of a research program to the actual output and analytics of the research. It can be used as a reference for specific market research needs as well as an instructional tool to educate readers interested in doing market research. Marketers or researchers who read through this entire book will become familiar with the requirements of conducting research on a minimal budget.
Details
No features available.
Custom Surveys Within Your Budget: Maximizing Profits Through Effective Online Research Design
December 7, 2011 by admin
Filed under Survey Tips
Custom Surveys Within Your Budget: Maximizing Profits Through Effective Online Research Design
|
List Price: $34.95 Sale Price: $27.94 Availability: Usually ships in 24 hours Eligible For Free Shipping
|
Product Description
Researchers and marketers who use this book will find many different benefits. A marketer may ask how to properly display a scale on a screen. Others will ask about the technology survey engines being used today. Professional researchers might be challenged by the impact of using colors in scales in different countries. Most readers will benefit by searching for a specific research topic to address the matter at hand. A critical feature is an evaluation of the various survey tools available in the market. Custom Surveys acts as a comprehensive guide to cost effectively managing a survey and covers everything from the evaluation of a research program to the actual output and analytics of the research. It can be used as a reference for specific market research needs as well as an instructional tool to educate readers interested in doing market research. Marketers or researchers who read through this entire book will become familiar with the requirements of conducting research on a minimal budget.
Details
No features available.
Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method
December 3, 2011 by admin
Filed under Survey Tips
Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method
|
 List Price: unavailable Sale Price: $53.96 Availability: Usually ships in 24 hours Eligible For Free Shipping
|
Product Description
A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys. Now thoroughly updated and revised with information about all aspects of survey research?grounded in the most current research?the new edition provides practical ?how-to? guidelines on optimally using the Internet, mail, and phone channels to your advantage.
Details
No features available.
Questionnaire Design of Self-Administered Paper and Online Surveys: Efficiency Considerations
February 26, 2010 by admin
Filed under Survey Tips
Product Description
Survey research in different fields is a valuable input to management decision making. However, research is not an infallible tool that will always guarantee right decisions. But neither should it be replaced by decision making based solely on manager?s personal feelings. In this book the advantages and shortcomings of mail and online survey are discussed. The emphasis is on these quantitative methods because they behold many similarities from the perspective of res… More >>
Questionnaire Design of Self-Administered Paper and Online Surveys: Efficiency Considerations
Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method
January 31, 2010 by admin
Filed under Survey Tips
Product Description
A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys. Now thoroughly updated and revised with information about all aspects of survey research?grounded in the m… More >>
Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method
