Part I: The Early Church

U.S. Consumer Online Attitudes Survey Results, Part III: Social Networking

Product Description
This IDC study reports on the results of IDC’s latest consumer survey with regard to social networking services (SNS): What is today’s SNS audience reach compared with mainstream services such as Google and Yahoo!? What is the demographic of their users (i.e., who do advertisers reach on SNS, how well do consumers tolerate advertising on SNS compared with online advertising in general, and how effective is advertising on SNS). More than half of U.S. consumers with I… More >>

U.S. Consumer Online Attitudes Survey Results, Part III: Social Networking

U.S. Consumer Online Attitudes Survey Results, Part II: Online Brand Profiles

Product Description
This IDC study analyzes U.S. online consumer attitudes toward 27 leading Internet brands. Data for this analysis comes from our 2008 U.S. Online Consumer Attitudes Survey, which provides a comprehensive overview of what U.S. consumers think about certain aspects of the Internet. “Measuring Internet brands solely by the number of users is poor practice. Just because a brand is well known does not necessarily mean consumers feel more favorably toward it,” says Caroli… More >>

U.S. Consumer Online Attitudes Survey Results, Part II: Online Brand Profiles